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Oak Leaves, June 16, 1906, pg. 11. Note: This ad made it appear that Barclay’s residence was at 138 Lake Street. It wasn’t. He lived at 131 Lake Street, according to the 1906 Oak Park Directory (pg. 24). Barclay’s residential phone number should have appeared after “Residence.” For example, see the March 10 and April 28, 1906 ads in this article.

A Look at Philander Barclay’s First Shop

 

By Anna-Maria Manuel

Published June 20, 2024.

 

 

On February 24, 1906, the Oak Leaves announced the opening of Philander Barclay’s first shop:

 

Philander Barclay has leased the store at 138 Lake street and will open a bicycle store and repair shop about March 1. He will also carry a line of electrical repairs. Mr. Barclay has been for several years with Wright Elsom [Jr.], and is known as a first-class workman. [1]

Oak Leaves; March 10, 1906, pg. 12.

Beginning in 1898, Barclay learned his trade in Elsom’s shop that sold bicycles and electrical goods. [2] Barclay explained that in the early days, the shop “took in every sort of work that came along,” such as repairing bicycles, automobiles, motorcycles, racing sulkies, wheelchairs, baby buggies, umbrellas, hot-water bottles, and rubber shoes. [3]

 

On May 2, 1903, Elsom opened his new shop at 141 North Boulevard. [4] The Oak Park Cycle and Automobile Depot, a purpose-built structure, had room to include automobile sales. [5]

 

Barclay, who was in charge of Elsom’s bicycle shop, [6] may have been motivated to open his own bicycle and electrical goods shop due to the new emphasis of his boss on automobile sales.

 

Further, Barclay’s parents died in 1902, three weeks apart. Both had life insurance: James, $12,000 [7] and Mary, $13,500. [8] Barclay’s Drug Store (a.k.a. Sign of the Golden Lion), which his father operated, was sold to Charles McCauley, a former employee of the store. [9] Assuming the children (Luan, James, and Philander) received a share of their parents’ estate, it’s likely Philander had enough money to go into business for himself.

 

Between working in his own bike shop and documenting early Oak Park, Barclay must have been extraordinarily busy. In an article from 1935, Barclay admitted that “starting in my little ‘bike’ business, and at the same time collecting ancient photographs as well as taking hundreds of present-day (that is, then) scenes of our little village, I sure had my hands full, or should I say, "brain"? [10]

 

Business was looking up for the young bicycle man. Due to space concerns brought about from his successful shop, Barclay wasn’t at his 138 Lake Street location for long. On July 14, 1906, the Oak Leaves reported:

 

Philander Barclay has met with so good success in his bicycle repair business that he has been forced to seek larger quarters and will move his store and shop in about a week to the vacant store in the Masonic building, 133 Lake street, where he will have a room several times the size of his present space. [11]

 

His next shop opened on July 23. [12]

 

Also in the July 14 issue, Oak Leaves reported that 19 new members had been voted into the Oak Park Business Men’s Association (later known as Oak Park Commercial Association), during the Friday evening (July 13) meeting. One of the business owners was Philander. [13] While he was a member, he typically donated a bicycle-related prize (like a Columbia gas bicycle lamp) for one of the many contests held during the annual summer picnics of the organization. [14]

1. Oak Leaves; February 24, 1906; pg. 4.

 

2. Philander Barclay; “Famous Bicycle Barclay in Front of His Shop”; The Oakparker; Jubilee Number; November 29, 1935; pg. 41 and

1898 Oak Park Directory, pg. 38. (Listing for Wright Elsom Jr.).

 

3. Philander Barclay; “Famous Bicycle Barclay in Front of His Shop”; The Oakparker; Jubilee Number; November 29, 1935; pg. 41.

 

4. Oak Leaves; April 24, 1903; pg. 24 and

Oak Park Cycle & Automobile Depot ad; Oak Leaves; January 9, 1903; pg. 19.

 

5. Oak Park Cycle & Automobile Depot ad; Oak Leaves; January 9, 1903; pg. 19 and

“Business Changes”; Oak Leaves; April 17, 1903; pg. 24.

 

6. The Barclay Photo Collection, Book 3; T20; Historical Society of Oak Park and River Forest.

 

7. James S. Barclay; Illinois, U.S.; Wills and Probate Records, 1772-1999; Administrator's Bonds and Letters, 1877-1931; Author: Illinois.; Probate Court (Cook County); Probate Place: Cook, Illinois. Ancestry.com; accessed November 19, 2022.

 

8. Mary T. Barclay; Illinois, U.S.; Wills and Probate Records, 1772-1999; Administrator's Bonds and Letters, 1877-1931; Author: Illinois.; Probate Court (Cook County); Probate Place: Cook, Illinois. Ancestry.com; accessed November 19, 2022.

 

9. The Oak Park Argus; May 30, 1902; pg. 1.

 

10. Philander Barclay; “Christmas in Villages Long Ago in Horse and Buggy Age”; Oak Leaves; December 19, 1935; pg. 63.

 

11. Oak Leaves; July 14, 1906; pg. 12.

 

12. Barclay ad; Oak Leaves; July 21, 1906; pg. 25.

 

13. “Making Big Gains”; Oak Leaves; July 14, 1906; pg. 6.

 

14. For example, see “Picnic Next Week”; Oak Leaves; July 21, 1906; pgs. 11 and 22;

“Patriotic Picnic”; Oak Leaves; July 20, 1918, pgs. 33-34; and

“Winners at the Picnic”; Oak Leaves; July 12, 1919; pg. 32.

For a discussion on Barclay’s other shops, see “Barclay on the Move” at the end of this article (all the way at the bottom).

Photos

 

Always a documenter—and, more than likely, proud of his first shop—Barclay took photos of 138 Lake Street after moving in. The following 1906 photos are from the Barclay Photo Collection, Book 2, at the Historical Society of Oak Park and River Forest.

The front of Barclay’s first shop with a bicycle displayed in the west (right) window.

An interior shot looking to the west window of the store.

An interior shot looking at the east window.

Reverse view of Barclay’s workspace with a clear workbench.

Bicycles galore!

Display Advertising

 

Barclay believed in the value of newspaper advertising. Just because his shop was small compared to a department store, for example, didn’t mean he couldn’t afford to advertise. When it came to advertising, Barclay’s policy was to “spend liberally,” select the “best medium,” and do his “level best to prepare ads that would pull.” He advised, “Punch should be in every line.” Barclay felt that an ad should “draw people to your shop, . . . make them remember your name and address, and . . . make them feel that you can ‘deliver the goods.’” [15]

 

By the time Barclay discussed the above advertising ideas in a 1922 interview, he had had his own bicycle shop for 16 years. Judging by his ads from 1906, it seems as if his advertising philosophy was taking shape. Here are a few examples of ads from Barclay’s first shop.

15. John Anson Ford; “‘Bicycle Barclay’ The Average Dealer”; MotorCycling and Bicycling; October 11, 1922; pgs. 23-24. Article found in the Barclay Collection, Historical Society of Oak Park and River Forest.

Oak Leaves; April 28, 1906; pg. 24.

Oak Leaves, May 12, 1906, pg. 23.

Oak Leaves; May 19, 1906; pg. 19.

Oak Leaves; June 23, 1906; pg. 21.

Where Was 138 Lake Street?

 

Street numbering in Oak Park changed over the years, and Sanborn Fire Insurance Maps reflect the change from 138 Lake Street (old number) to 1113 Lake Street (current number). Barclay confirmed the 1113 number on the back of an 1898 photo. [16]

Sanborn Fire Insurance Map, Oak Park, Illinois, 1908 [17]

Sanborn Map--Oak Park--1950--31--cropped--marked--low res.jpg

Sanborn Fire Insurance Map, Oak Park, Illinois, 1908 – September 1950. [18]

16. Photo (Barclay at workbench in Wright Elsom Jr.’s shop) located in the gray file box in the Barclay Collection at the Historical Society of Oak Park and River Forest. The photo’s description (perhaps written in the 1930s) mentioned his first shop at 138 Lake Street.

 

17. Library of Congress; Digital Collections; https://www.loc.gov/item/sanborn02059_001/; accessed September 22, 2022.

 

18. Library of Congress; Digital Collections; https://www.loc.gov/item/sanborn02059_003/; accessed September 22, 2022.

Yesterday & Today

138 Lake Street (building in center) as it appeared when Barclay photographed it in 1903, three years before setting up shop in it. [19]

138 Lake Street (1906 address) = 1113 Lake Street (renumbered address) = Katy’s Dumplings. The structure where Philander had his first shop was torn down long ago. The current structure dates to 1936. [20] The building to the left of Katy’s Dumplings is the same structure that appears to the left of 138 Lake St. in the above 1903 photo. The red-brick building was built in the 1880s. [21]

 

Photo taken September 18, 2023 by Anna-Maria Manuel.

19. Barclay Photo Collection, Book 2, Historical Society of Oak Park and River Forest.

 

20. Architectural Survey, Downtown Oak Park and The Avenue Business District; Oak Park Historic Preservation Commission; Conducted in 1975; Updated 1981 and 2005.

 

21. Architectural Survey, Downtown Oak Park and The Avenue Business District; Oak Park Historic Preservation Commission; Conducted in 1975; Updated 1981 and 2005.

Blog Extra:

Barclay on the Move

Judging by Oak Leaves news reports and display advertising, Barclay moved his Oak Park shop five times, after leaving 138 Lake Street. According to a 1922 interview, Barclay was unwilling “to be gouged for high rent.” [22] Therefore, in most cases, he likely moved his shop to get more affordable rent.

 

  • 133 Lake Street (Masonic Building): July 23, 1906 – December 1910. [23]

  • 118 Lake Street: late 1910 / early 1911 – late November 1912. [24]

  • 141 North Boulevard / 1112 North Boulevard (renumbered): March 1913 – late 1919 / early 1920. [25] Barclay moved from this location due to the expansion of neighboring Pioneer Publishing Company, publisher of Oak Leaves, at 1114 North Boulevard. [26]

  • 1017 Lake Street (Kannenberg Building), “around” February 1, 1920 – perhaps early 1921. [27]

  • 1119 Williams Street, April 1921 – late 1921. [28]

 

In late 1921 or early 1922, [29] Barclay moved from Oak Park to Hollywood, Los Angeles, California, to take advantage of the year-round bicycle season. [30] His store at 1511 Sierra Bonita Avenue (north of Sunset, one block west of Gardner) in Hollywood was open by June 24, 1922. [31] By 1924, he was no longer in the bicycle business. [32] His Hollywood shop was his last bicycle shop. Barclay moved back to Oak Park in late 1926. [33]

22. John Anson Ford, “‘Bicycle Barclay’ The Average Dealer”; MotorCycling and Bicycling; October 11, 1922; pg. 23-24. Article found in the Barclay Collection, Historical Society of Oak Park and River Forest.

 

23. Barclay ad; Oak Leaves; July 21, 1906; pg. 25 and

Oak Leaves; December 3, 1910; pg. 32.

 

24. Oak Leaves; December 3, 1910; pg. 32;

Barclay ad; Oak Leaves; March 4, 1911; pg. 10;

Barclay ad; Oak Leaves; May 3, 1913; pg. 8; and

“What Some People Are Doing”; The Inter-Ocean; November 23, 1912; pg.4.

 

25. “Barclay Returns from California”; Oak Leaves; March 1, 1913; pg. 17. (Barclay took over the bicycle business of his former boss, Wright Elsom Jr. He moved his bicycle shop into Elsom’s building at 141 North Boulevard.) and

“Lake Street Gets Bicycle Barclay”; Oak Leaves; January 17, 1920; pg. 17.

 

26. Pioneer Publishing Co. ad; Oak Leaves; January 19, 1918; pg. 43. (Gave address of Pioneer Publishing Co., 1114 North Boulevard.)

“Real Estate Market”; Oak Leaves; January 3, 1920; pg. 55. (Announced sale of 1112 North Boulevard — erroneously reported as 1114 North Boulevard — from “Wright Elson [sic] Sr.” to Edward A. Kellogg, who transferred the property to Pioneer Publishing Company.); and

Pioneer Publishing Co. ad; Oak Leaves; October 1, 1921; pg. 87. (Ad used company’s new address: 1112 North Boulevard.)

 

27. “Lake Street Gets Bicycle Barclay”; Oak Leaves; January 17, 1920; pg. 17 and

Barclay ad; Oak Leaves; April 16, 1921; pg. 18.

 

28. Barclay ad; Oak Leaves; April 16, 1921; pg. 18 and

Barclay classified ad; Oak Leaves; October 8, 1921; pg. 111. (Barclay’s last Oak Park ad.)

 

29. Barclay was mentioned as being a resident of Los Angeles in the editorial page of Holly Leaves (Hollywood); January 21, 1922, pg. 3.

 

30. “Bicycle Barclay Here”; Holly Leaves (Hollywood) ; July 1, 1922; pg. 67.

 

31. Barclay ad; Holly Leaves (Hollywood); June 24, 1922; pg. 7.

 

32. The 1923 Los Angeles City Directory (pg. 3406) listed Barclay in “Bicycles and Motorcycles.” In The Index to Register of Voters, Los Angeles City Precinct No. 445, Los Angeles County, California, 1924, Barclay’s occupation was listed as “newsppr” (newspaper).

 

33. Philander Barclay; “Swatting Mosquitoes” (letter from Barclay to T. J. Crowe, Chicago Sanitary District President); Oak Leaves; November 26, 1927; pg. 6. (Barclay wrote that he returned from California “a little over a year ago.”)

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